Client: Dulys Sánchez
Category: Brand Strategy
Service: Brand Identity / Brand Strategy / Social Media Strategy / Brand Content / Content Production
For Dulys Sánchez, a mentor specialist in management, leadership and human talent; we developed a strategic communication platform focused on generating recognition and relevance. In order to establish appropriate guidelines that serve our client to generate income through the contracting of their services.
To reach our goal, we made a diagnosis in social networks of the competition and behavior of the target audience. We created opportunities that, together with the delimitation of the Dulys Sánchez brand personality, function as foundations to show the differential values of our client for their community.